<2014 nov MM>

The Great American Smokeout

Today (Nov. 20) marks the American Cancer Society’s 39th Annual Great American Smokeout, a day when all tobacco users can collectively refrain from tobacco for just one day. No pressure to quit for good, no expectations, just one day off for a tobacco “holiday.”

Of course, it is said that the best way to quit tobacco is to never start, but for many that was easier said than done. For generations tobacco use, in particular smoking cigarettes, has been a societal norm, a practice that has been driven in no small part by tobacco industry marketing. Philip Morris, perhaps the most successful with their campaigns, rode the Marlboro Man to the bestselling brand of all time, and encouraged countless women and teenage girls to be smokers with their Virginia Slims brand. Similarly, Joe Camel conned a later generation of teens into a life of smoking.

It may seem that celebrity spokes-characters are passing out of the spotlight, and Big Tobacco’s grab for young smokers is in the past, but that is far from the truth. Nationally, the industry still spends over $8  billion a year to market cigarettes, and the greatest prize for those efforts is still the teenage “replacement smoker.”

Here are some things to be aware of with your children and teens:


For more information, visit www.tompkinscountyny.gov/wellness/tobaccofree.

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Monthly Messages are brought to you by:

The Community Coalition for Healthy Youth

Each monthly message is provided by coalition board members. If you have further questions or comments about this message or would like information on how to become involved with the Community Coalition for Healthy Youth, please email ahendrix@tompkins-co.org

Thank you in advance for forwarding this monthly message to all of your networks.

Description: clip_image001Community Coalition for Healthy Youth

320 W. State/MLK Jr. Street

Ithaca NY 14850


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