Second Annual “Project Sticker Shock” Held in Trumansburg
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Second Annual “Project Sticker Shock” Held in Trumansburg |
From July 21st though July 24th the Community Coalition for Healthy Youth of Tompkins County partnered with local teens to sponsor “Project Sticker Shock” in Trumansburg and Jacksonville to coincide with the GrassRoots Festival.
Coalition members along with young people implemented “Project Sticker Shock,” a community-led campaign to change adult attitudes and behaviors about selling and providing alcohol to minors. This public awareness campaign took place in stores in Trumansburg and Jacksonville to coincide with the GrassRoots Festival. The orange and blue stickers were placed on beer cases with the slogan, “It’s not your call— It’s the Law! It is illegal to buy or provide alcohol for anyone under 21.” Businesses located on Main St. in Trumansburg displayed similar signs in their store fronts. People parking cars for festival goers all wore Sticker Shock tee shirts.
The Community Coalition for Healthy Youth is dedicated to educating the community and visitors to the area about the consequences of underage drinking. It is important to know the legal perspective, but it is also important to help keep our youth safe. When adults supply alcohol to youth, it sends a very mixed message. Parents, youth, law enforcement, community members, and retail stores all need to be part of the solution.
For more information, contact:
Janice Johnson
Community Coalition for Healthy Youth
c/o Tompkins County Youth Services Dept.
320 W. State St.Ithaca, NY 14850
607-274-5310